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The LBF, (Leukaemia & Blood Foundation, now Leukaemia & Blood Cancer New Zealand), supports patients and their families living with leukaemia, lymphoma, myeloma and related blood conditions.


Our goal was to generate publicity for the LBF’s signature fundraiser – Shave for a Cure. This press release about the head shave of Air NZ Chief Executive, Rob Fyfe, was covered by all the major New Zealand media outlets. It led to several new companies signing up to shave and further high-profile fundraising events with Air NZ.